Ad Of The Day: Google Play
POSTED ON:
06/08/2012
...Google is quite fond of giving old-school demonstrations using near-obsolete technologies to explain, metaphorically, the mystical inner workings of its own futuristic gadgets and services.

Think of the Chrome Speed Tests, for example, or the Google Maps gyroscope—ads that featured hand-crafted, byzantine, real-world contraptions whose movements and behaviors were meant to mirror those of the Google products, whose virtualness—the lack of a compelling physicality—makes them harder to grasp conceptually. The videos often end up having a retro feel, quaint and nostalgic, which can be mistaken for hipsterism. But it's more ruthless than that. Google employs old technologies because they're recognizable, but wants to eradicate them, too...

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